In his latest column Joe Marchese highlights a recent study from Razorfish that outlines the growing importance of social and peer influence in buying decisions. The study outlines that "family members and close friends, both online and off, have the the most dramatic impact on brand affinity and purchasing decisions. So why are companies continuing to spend $$$ on programs that don't drive these connections?
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July 21, 2009
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About Me
- Currently loving the entrepreneurial life in Los Angeles as COO of SocialVibe. Previously I was an Entrepreneur-in-Residence at Clearstone Ventures, SVP at SupplyFrame, and VP / GM of the Yahoo! Publisher Network.
- willanjohnson at yahoo.com
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